What is Search Engine Optimization?

If you look on the Internet for a certain subject, search engines are meant to provide you with the most important information on a subject. They have to recognize the quality of a website's content, the amount of valuable information displayed, and the number of other sites linking in, similar to a vote of importance.

How does SEO work?

Search engines have 'robots' and 'spiders' who crawl the Internet 24/7 examining the structure and content of websites. After analyzing several components of the pages they find, they apply an algorithm to assign a  rank of importance to your site.

Important factors for a good ranking of your site are:

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  Amount of content related to the subject
• Quality of content
• Indexing (recognizing, registering) the content by search engines
• Naming of your domain
• Naming of pages and page titles
• The technical way content is present in the structure of the HTML pages, like keywords and headlines, links.
• Keyword density (percentage of keywords and related keywords on a given page)
• Inbound links from other sites (and how important those are)
• Age of your site and domain

What does this mean for developing a site for your law firm?

• Be aware what visitors and search engines love quality content.
• Display plenty of information related to your practice area. If you have no time to do it, let us or someone else do it for you (AWebsiteForLawyers.com offers a visa content package).
• Choose an appealing design with a clear navigation so people immediately find what they are looking for. Many customers leave certain pages after seconds. Our analytical reporting tools show the weak spots of each site.
• Remember that your site is an investment: If you know that investing $150 more can bring you one more $2000 client, what will be your next step?

AWebsiteForLawyers.com applies all legal tools you need to have a successful Internet presence.